Pre-show marketing is an important part of preparing for success. But so many businesses – skip this part, because they don’t think they need to do it!
On the contrary…
This is where you need to get really intentional about your pre-show marketing!
You can not just place yourself on the stand and cross your fingers and hope for the best. How gutted would you be if you invested in a tradeshow, but it wasn’t fruitful?
Here’s one strategy I share with you on the Pitch your Products at Tradefairs MASTERCLASS
Just like you would send invitations out to your B2C customers before a consumer event like a pop up shop….you should be sent to both existing B2B customers and potential new ones who you’d like to reach out to.
If you have specific retailers that you would love to be stocked in, then this should form part of your tradeshow goals.
Get intentional and start reaching out to potential stockists and retail buyers in advance of the show, as you don’t want to rely on the off chance that they may just wander on to your stand and find you!
It’s a much better approach when you introduce your brand to them in advance of the show rather than hoping they’ll find you amongst all of the other exhibitors.
You’re leaving too much to chance if you don’t start reaching out in advance.
These visitors who you’ve intentionally invited, will be extra valuable because they are people who already have an interest in your brand,
You’re leaving too much to chance if you don’t start reaching out in advance.
they may have started following you on socials or visited your website or landing page for the show. So are more likely to result in a conversion because they are likely to be a highly qualified lead.
You can get access to the exclusive 2-part series, right HERE.
